Improve the health of the people of Wisconsin by supporting and strengthening physicians' ability to practice high-quality patient care in a changing environment.

Mission & Vision / Strategic Plan

Strategic Initiatives and Goals


  • Assure that health care in Wisconsin is patient-centered, physician led and built on the foundation of the patient-physician relationship
  • Advocate that financing of health care in Wisconsin from all payer sources is adequate, sustainable and equitable
  • Protect Wisconsin’s relatively favorable liability climate
  • Advocate for the proper supply and distribution of physicians in specialties and locations based on patient need

Professional Excellence

  • Encourage physicians to understand and participate in national and state quality efforts
  • Improve Wisconsin population health in areas that physicians can directly impact
  • Minimize administrative inefficiencies within practices and improve clinical efficiencies in health care delivery
  • Support physician adoption of best practices in health care delivery
  • Explore mechanisms to support the health and well being of physicians in Wisconsin

Wisconsin Medical Society Vibrancy

  • Ensure the Society’s vibrancy, attractiveness and value to members and potential members, its financial soundness, and its regard by the public, policy-makers and media as the primary resources for credible health care policy and perspective
  • Evaluate and expand strategic alliances with other key stakeholders
  • Engage and develop continuous physician leadership in targeted demographic groups, including experienced and emerging physician leaders
  • Collaborate with County Medical Societies and community partners to enhance the Wisconsin Medical Society’s efforts for the profession

Approved by the Wisconsin Medical Society Board of Directors on January 31, 2015.